The exhibition features a selection of high-caliber artworks from the Heidi Horten Collection, curated in three thematic categories that represent the collection's principal content areas: Expressionism, especially in its German variant; art from the 1960s and 1970s, with a specific emphasis on U.S., Italian, and German positions and painting and sculpture in the field of tension between figuration and abstraction. Visitors of the museum will play a significant role in the exhibition concept. They will have the opportunity to select around twenty artworks from the collection, either on-site or through social media, which will then then be permanently displayed in a special area of the museum. We ❤ is inherently linked to the WOW! exhibition that took place in 2018. Following its successful presentation at the Leopold Museum in Vienna, Heidi Goëss-Horten decided to build a museum to permanently house the collection, with the goal of making it accessible to a broader audience and creating an art experience for anyone to enjoy.